Why and How
There are several reasons why you would want to make sure your site is fresh and up to date.

The obvious one would be to make sure all your content is current. You’ll want to take some time and comb through your pages looking for broken links and outdated content. There’s nothing worse than following a dead link or trying to contact with an email address that is no longer in use.

Another reason is to keep your visitors interested. You don’t want your visitors to think you never update your site and its neglected, this just screams unprofessional. This also gives the impression that you don’t have time for your business.. so why should they give their time to you? The truth may be that you are so busy making time for customer service that you simply didn’t have time to devote to your website. So you don’t want to give the wrong impression. Updating your content periodically will let your visitors see the work you put into your business and also have them reading your site again to see what else they can learn!
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